These posts are adapted from Donald Keough’s excellent book The Ten commandments for Business Failure. This book was such an excellent source of common sense and probably one of the best books I’ve read in some time.

When you communicate for failure, make sure you keep things confused and muddled. Don’t present anything that could be confused with a focused vision. And make sure you don’t back up anything that you do say clearly. Also, make sure your spoken vision does not line up with your functional focus. It is absolutely imperative that no one has any real idea of continuity between statements and actions.

You can’t help but go wrong with this!